JOSE CASTRO

Travels…….


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Virgin Vines, and power Branding

March 26, 2008

<a mce_thref= The name Virgin, has become such a strong brand that it is almost impossible not to notice. As I did my usual grocery shopping at the new and improved Wal-Mart in Plano, Tx, I stopped to notice Virgin had its own wine. Virginvines has positioned themselves as a good choice for wine. I tried the Chardonnay and was quite pleased. I am by no means an “expert” in wine, but can tell you for about $8/bottle it was some damn good wine. Virginvines will definitely give the other wineries some competition. Furthermore, branding has become so key to super companies. We have seen this in Coke, Wal-Mart, and other such entities. As these companies establish their niche they seem to quickly move into other sources of revenue, from banking to new sub-labels such as Virginvines. Enjoy Virginvines with some memorable company. ### I am still learning WordPress, so please excuse my learning curve, I will have the spacing down asap.

Jose Castro



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